The best-selling pickup trucks of 2025 owe their success to unmatched versatility, rugged durability and alignment with regional user needs, topping sales lists in key markets worldwide. Topping the global rankings is the Ford F-Series, a North American icon that has held the title of best-selling pickup for over four decades. In the first half of 2025 alone, it moved 620,590 units in the U.S. market, driven by its diverse lineup—from the light-duty F-150 (and its electric F-150 Lightning variant) to the heavy-duty F-250/F-350 workhorses. The F-150’s 3.5L PowerBoost hybrid engine delivers 430 horsepower and 570 lb-ft of torque, with a 11,200-pound towing capacity, while the Lightning’s 515-kilometer range caters to eco-conscious buyers and worksites needing mobile power.
Taking the second spot globally is the Toyota Hilux, the undisputed champion outside North America, dominating markets in Australia, Africa, the Middle East and Southeast Asia. Renowned as the “Desert King,” its 2.8L turbo-diesel engine excels in harsh off-road conditions, with low maintenance costs and readily available parts making it a favorite for farmers, miners and adventurers alike. In 2025’s first quarter, it captured 13.7% of Oman’s pickup market and sold 4,676 units in Australia in July, proving its universal appeal for rugged, no-fuss utility.
Rounding out the top three is the Chevrolet Silverado, a staple in North America’s full-size segment. Though its sales dipped 14.3% year-on-year in 2025, its heavy-duty 2500/3500 models—powered by a 6.6L Duramax V8 diesel engine with 17,200-pound towing capacity—remain a go-to for contractors and haulers. Its 2025 redesign upgraded in-cabin tech and fuel efficiency, helping it retain a loyal customer base.
These pickups lead the pack by delivering exactly what users need: reliable performance for work, adventure and daily life, tailored to the unique demands of their core markets.